The Omloop Jersey draws its visual identity from the streets and culture of Ghent and Flanders, home of the Omloop Het Nieuwsblad spring classic. The design layers cannabis leaf motifs, Moorish geometric patterns, 19th-century bird etchings, and Japanese candy-wrapper graphics into a dark, moody palette characteristic of the Belgian region. Built as a cycling jersey, it suits riders who want performance kit with a distinctly artistic and travel-inspired aesthetic.
Art-driven design inspired by Ghent and Flanders
Motifs include Moorish geometry, botanical prints, and bird etchings
Dark, moody color palette referencing the Belgian landscape
Designed for road and cobbled-terrain cycling
Named after the Omloop Het Nieuwsblad classic race
Pattern references hotel textiles, Japanese candy wrappers, and medieval architecture