In an industry often dominated by rugged minimalism, SENIQ carves a bold path—one where femininity, functionality, and fearless design coexist. Founded with the mission to “empower minds through the outdoors,” SENIQ offers outdoor apparel crafted by women, for women, inviting you to savor every step of the journey with confidence and style.

A Journey from Street to Summit

SENIQ’s founders, Madison Poitinger and Valentina Thompson, bring a combined decades-long expertise from brands like Outdoor Voices and Backcountry. United by their vision, they set out to challenge outdoor industry norms—and champion fashion-forward performance wear made for women who refuse to compromise form for function.

Their launch collection, "Trail System," introduces trail-to-street versatility with pieces like the Trailmix Pant, Dirtpop Jacket, Oasis Tank, and more, in a palette of Euphoria, Aspen, After Glow, and Black—garments as vibrant and movement-ready as the landscapes they traverse.

Function Meets Feminine Flair

What truly sets SENIQ apart is its unapologetic embrace of femininity in the wild. The brand confronts the longstanding unspoken rule that outdoor apparel must downplay color, styling, or self-expression to be taken seriously. Instead, SENIQ invites bold cuts, bright tones, and functional design—each piece delivering technical performance without sacrificing personality

Wellness Is a Trail, Not a Target

Beyond style and specs, SENIQ champions holistic wellness. Their mantra—"connect mind to movement"—reimagines outdoor gear as tools for mental refresh as much as physical exertion. The brand underlines this ethos with meaningful action: donating 1% of sales to mental health organizations like Women’s Wilderness and The Mental Health Coalition, empowering buyers to support causes at checkout

Key Pieces: Functionally Fearless

From SENIQ’s website, standout items showcase thoughtful versatility:

Dirtpop Trek Jacket – $148, highly rated, available in multiple colors and sizes

Tectonic Pant – $128, praised for fit and utility, in vibrant choices

Off Grid Halter Tank – $68, lightweight and stylish, with glowing reviews

Each piece offers a practical blend of performance fabrics and eye-catching design, ideal for transitions from trailblazing adventures to urban pursuits.

Why SENIQ Matters—For You and the Outdoors

Unique Brand Story: A female-founded label challenging outdoor norms, grounded in authentic design and compassion.

Dual Performance: Bold, flattering styling married with technical capabilities.

Mind-Body Connection: Gear that embraces whole-person wellness, backed by meaningful charity partnerships.

By inviting rugged expeditions and city-side strolls in equal measure, SENIQ delivers a fresh, stylish approach to outdoor gear—one that champions individuality, sustainability, and courage. If adventure were a shade, SENIQ would be that vibrant hue lighting your path.

Check out SENIQ on WEEKENDS for sleek and sustainable outdoor womenswear.