by Gene Han
Tokyo-based technical apparel label JUGEM has unveiled its highly anticipated Spring/Summer 2025 collection, offering a seamless blend of minimalist design, functional materials, and innovative outdoor-inspired details. This new lineup redefines city-ready gear while embracing cutting-edge fabric technologies, including Polartec®, to deliver unmatched comfort and performance.
JUGEM’s SS25 collection focuses on clean silhouettes and oversized cuts, reflecting a strong modern minimalist approach. Relaxed cargo pants, loose-fit technical shirts, and utility-inspired outerwear create a sophisticated yet practical urban uniform.
Each piece is designed to transition easily between active outdoor adventures and everyday city life — a key philosophy behind JUGEM’s “Essential Clothing” concept.
A standout feature of the collection is its use of technical materials. The DRY CARGO SHIRT and TECH RIP SHIRTS BLSN are crafted from water-repellent, durable ripstop fabrics, providing excellent protection against light rain and city elements.
JUGEM continues to integrate Polartec® technology, previously featured in its AW24 collection. This season, the focus shifts to lightweight and breathable Polartec® fabrics, offering enhanced ventilation and comfort during warmer months — ideal for urban commuters and active lifestyles.
Items like the WOOL CREW II, WOOL TUNK, and WOOL S/S CREW highlight JUGEM’s innovative approach to natural materials. These wool pieces are treated for a dry-touch finish, delivering a lightweight feel and superior moisture-wicking properties, keeping wearers cool and comfortable even in the summer heat.
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The SS25 collection favors a nature-inspired palette of charcoal, navy, khaki, and gray, balancing earthy tones with a refined, contemporary feel. JUGEM’s layered styling suggestions — from lightweight outerwear to versatile vests — ensure adaptability to shifting temperatures and city climates.
With its gender-neutral oversized silhouettes, the collection invites a wide audience to embrace JUGEM’s urban-outdoor hybrid aesthetic.
Building on the success of the AW24 line, JUGEM continues its commitment to Polartec® performance technology, now adapted for spring and summer needs. The focus on breathability and lightness enhances the brand’s mission to create essential, highly functional clothing that seamlessly transitions between urban settings and outdoor escapes.
The JUGEM Spring/Summer 2025 collection is being released in multiple deliveries and is available at the brand’s Nakameguro pop-up store and online shop. International shipping is available, with free shipping on orders over ¥20,000.
The JUGEM Spring/Summer 2025 collection represents a bold step forward for Japanese technical fashion, merging minimal design principles with innovative fabric technologies. With Polartec® materials, refined silhouettes, and versatile layering options, JUGEM continues to set a new standard for urban outdoor apparel.
Whether navigating busy city streets or heading out for a weekend hike, this collection offers a reliable, stylish companion for the modern, active lifestyle.