William Ellery is a New York-based outdoor apparel brand reshaping what it means to move through the world with curiosity and style. Founded by designer Trevor Davis, William Ellery blurs the lines between high-performance gear and expressive design, creating versatile outdoor clothing that feels just as at home on a city street as it does deep in the woods.

Playful Design Meets Technical Innovation

At the heart of William Ellery is a belief that technical outdoor gear shouldn’t feel intimidating or overly serious. Instead, each piece feels like an invitation to play — to explore without the weight of expectation. Trevor Davis, whose background bridges sculpture and industrial design, approaches apparel like a creative experiment.

The brand’s pieces carry an offbeat charm while remaining deeply functional. Whether it’s a Polartec fleece pullover that feels like a cozy wearable sculpture or fleece pants designed for both trail runs and downtown coffee stops, every item delivers comfort, performance, and personality in equal measure.

Using Polartec Fleece for Elevated Everyday Adventures

A key element of William Ellery’s technical edge is its use of advanced materials like Polartec fleece. Known for exceptional warmth, breathability, and durability, Polartec allows the brand to craft outdoor apparel that supports real performance without sacrificing style.

These thoughtfully designed pieces invite movement and spontaneity, embodying the idea of "gear that wants to play." From crisp mornings in the mountains to breezy evenings in the city, Polartec fleece pieces adapt to every environment with ease.

From Trail to City: Versatile Outdoor Essentials

William Ellery is redefining what “versatile outdoor clothing” means. Instead of creating gear meant only for extreme expeditions, the brand focuses on designs that seamlessly move between urban and natural settings.

Imagine a relaxed fleece pant perfect for morning hikes, then transitioning effortlessly to an afternoon at a local gallery. Or a technical cap that shields from alpine sun but looks equally sharp on a city commute. Every piece embodies a spirit of adaptability and creative freedom.

Designer Trevor Davis’s Unique Approach

Trevor Davis’s approach to design is rooted in a mix of functionality and artistic exploration. His background in sculpture informs a tactile, form-focused sensibility, while his industrial design experience ensures each piece performs under real conditions.

By merging these worlds, Davis has created an outdoor brand that feels refreshingly personal. Rather than dictating how to adventure, William Ellery encourages each wearer to chart their own path.

Encouraging Exploration Through Playful Gear

William Ellery’s mission goes beyond creating technical outdoor apparel — it’s about nurturing a mindset of exploration. The brand embraces “micro-explorations,” inviting people to find small moments of adventure in everyday life, whether that means discovering a new neighborhood park or heading out on a spontaneous weekend road trip.

This focus on joy and curiosity has helped cultivate a loyal following of outdoor enthusiasts looking for gear that sparks inspiration rather than obligation.

Why William Ellery Stands Out in the Outdoor Apparel Industry

In a crowded landscape dominated by ultra-serious technical brands, William Ellery offers a refreshing alternative. By balancing performance with playfulness and focusing on creative design, the brand appeals to a new generation of outdoor lovers who want to express themselves while staying prepared for anything.

As the conversation around outdoor gear continues to evolve — touching on sustainability, individuality, and lifestyle — William Ellery proves that technical apparel can still be inviting, joyful, and deeply human.